Relying on radio, the Herald or Stuff to generate leads? You're overpaying per enquiry.

A lower cost per enquiry than your current marketing. Guaranteed.

If you're spending on radio, TV, or the Herald and can't tell me what each enquiry costs — that's not a budget problem. It's a system problem. We fix it. Guaranteed within 60 days.

12+
Years managing NZ ad spend
$1.2M
Monthly ad spend managed
100+
NZ brands worked with
1
Channel. Done properly.
Where your budget is currently going

Built for reach. Not leads.

Radio and Display ads are for awareness.
Leads need a different system.

Most NZ businesses are paying too much per enquiry — not because the platforms don't work, but because no one built the right system around them. Most business owners have no idea what they're paying per enquiry. Not because they're not paying attention — because the channels they're using make it impossible to measure.

Problem 01
You're buying reach.
Not results.
Radio, TV and print are awareness tools. They can't be tracked to an enquiry, can't be optimised mid-flight, and have no benchmark you can hold anyone to.
Problem 02
Your media rep can only sell you what's on their rate card.
Radio reps sell radio. Herald reps sell display. If every media conversation you've had was with a channel rep, a better option was never going to come up — not because it doesn't exist, but because nobody selling it had a reason to mention it.
Problem 03
Most Meta campaigns fail because they're campaigns — not systems.
Poor creative, no testing, no strategy — then written off when it didn't work. Meta isn't new. The reason most NZ businesses haven't made it work is simple: it was never set up properly.
Problem 04
You have no number to push back with.
Without a clear cost per enquiry per channel, there's nothing to optimise against — and no way to know if you're being overcharged. We establish that first.
Radio does what it's built for. The problem is using it for something it was never designed to do. We're not here to replace your awareness spend. We're here to add the part that fills your pipeline.
What we've done for NZ businesses
19x ROAS — cold traffic, first 60 days
+33% More leads, same budget
60 days Guaranteed to beat your current CPE
Introducing The Predictable Enquiry Engine

Not a campaign. A system.

Most businesses that tried Meta and got nothing were running campaigns. We run a system. The difference is what happens around the ads — the offer structure, the creative rotation, the funnel, the follow-up triggers, the weekly optimisation. Any agency can place an ad. This is the part they skip.

Step 01
Diagnose
We audit your current spend, offer, and funnel to find where enquiries are being lost. Most businesses are one fix away from a meaningful improvement.
Step 02
Build
We set up your Meta system from scratch: campaigns, creative, targeting, and tracking. You own everything.
Step 03
Launch
Campaigns go live. We manage daily, optimise weekly, and adjust based on what the data tells us.
Step 04
Report
You see exactly how many leads came in, what each one cost, and how that compares to what you were spending before.
What's inside the engine
Full
funnel
Beyond the ads
Offer, landing page, and framing — if the page doesn't convert, the ad spend is wasted.
3+
New creatives, every week
Fresh hooks and formats on a weekly cycle. Your ads never plateau.
2–3×
Per week in your account
Adjusting bids, cutting waste, and scaling winners before budget gets lost.
Weekly
Plain-English reporting
Leads in, cost per lead, what changed. No dashboards to interpret.
Peek St Digital
Traditional Media Spend
Guaranteed cost per enquiry
Yes — in writing
Never offered
Benchmarked against your existing channels
Always
No baseline exists
You know exactly what each lead costs
Every lead tracked
Impossible to measure
You pay if results don't come
No — fee paused
You pay regardless
Who actually works on your account
The same person, every week
Whoever's available

What happens when you add the right system to your existing spend.

Case Study — FreeRoam

$25,000 in revenue from $1,300 in ad spend.

19x

ROAS from cold traffic in 60 days.

A new ecommerce brand. No existing audience, no warm traffic, no prior Meta presence. Just a properly-built system from day one. $25,000 in revenue from $1,300 in ad spend in the first 60 days.

Case Study — NZ Homes Company

300 to 400 leads/month. Zero budget increase.

+33%

More leads. Same spend.

They were spending $17,500/month — mostly on display ads that couldn't tell them what a lead cost. We added a Meta system alongside their existing spend. No budget increase. 33% more leads within 60 days. The display ads didn't change. The results did.

How we stack up against what you're currently spending on.

Not all marketing channels are equal when the goal is enquiries. Here's how a properly-run Peek St campaign compares to where your budget is going right now.

Peek St Digital
Radio
TV
Display (e.g. Herald / Stuff)
Brand awareness / reach
You know exactly what each lead costs
~
Generates direct enquiries, not just impressions
~
~
Ongoing optimisation after launch
~
Only reaches people likely to enquire
~
Creative testing and iteration
~
Flexible contracts
~
~
Your data, your account — you own everything
~
Re-engages people who've already visited your site
~

We'll beat your cost per enquiry — or you don't pay.

We'll generate enquiries cheaper than what you're currently paying per lead from radio, TV, print or display ads — within 60 days. If we don't beat it, you pay nothing until we do. The only risk is staying with what isn't working.

Claim Your Guarantee

"The only risk is staying with what isn't working."

We keep things deliberately small.

To get results like this, we work with a limited number of clients at any one time. Every campaign gets the level of attention required to actually outperform your current marketing. That means being selective.

We're a great fit if you…
  • Are already investing in marketing — radio, NZ Herald, Stuff, display, or TV
  • Want enquiries and leads — not just brand awareness
  • Have a working website with a clear enquiry flow
  • Can approve creative within 48 hours
  • Can respond to new leads within 24 hours
  • Are ready to invest $3k–$5k+ in ad spend
We're probably not right if you…
  • Are relying on word-of-mouth only with no current ad spend
  • Want brand awareness over measurable lead generation
  • Don't have a working website or lead capture in place
  • Are slow to follow up on enquiries
  • Have a small or unrealistic budget expectation
  • Aren't ready to move quickly on creative approvals
Why these standards matter: Because we guarantee performance, we need to be confident results are achievable — and that when leads come in, they're followed up. Creative approvals within 48 hours and lead follow-up within 24 hours are the two things that ensure campaigns optimise fast and enquiries don't go cold.
Why Peek St Digital exists

12 years watching businesses overpay for leads that didn't come.

I spent 12+ years in digital strategy working with hundreds of NZ businesses and managing over $1M in ad spend every month. Over and over, I saw the same pattern.

Businesses were investing heavily in channels like radio, NZ Herald, display and TVNZ — great for awareness — but when it came to actual enquiries or new customers, the results were unclear and underwhelming. When they wanted more leads, they were sold more of the same.

Social was treated as an afterthought. Handed to a freelancer, run without strategy, or written off. The problem was never the platform. It was how it was being used.

To prove what properly-run Meta campaigns could do, I launched my own ecommerce brand from scratch. In the first 60 days, it generated $25,000 in revenue from $1,300 in ad spend. A 19x return. That's why Peek St Digital exists. If you're spending on channels that can't tell you what a lead costs, that's the problem we're here to fix.

11+
Years in digital performance marketing, including senior growth and strategy leadership
$1.2M
Monthly digital ad spend managed across NZ — the experience behind the Peek St system

Free Funnel Audit

We'll review your current marketing setup — channels, landing pages, enquiry flow, and tracking — and show you where leads are leaking and what a properly run Meta campaign could realistically add. No pitch. Just a clear picture of where you stand.

Tell us about your situation

We work with a small number of clients at a time. If we're not the right fit after the audit, we'll tell you.